From March 11 to 14, 2025, Oleoestepa participated in FOODEX JAPAN, the most important international food and beverage trade fair in Asia, held at Tokyo Big Sight.
The 50th edition of this event brought together more than 80,000 visitors and 13,000 international buyers from nearly 90 countries, consolidating its position as a key meeting point for the global agri-food sector.
At this edition, Oleoestepa had its own stand, where it welcomed numerous professionals from the Horeca sector, distribution, and import companies, all interested in discovering first-hand its range of extra virgin olive oils, endorsed by the Estepa Protected Designation of Origin—a symbol of quality, authenticity, and sustainability.
A Stand That Reflects the Excellence of Oleoestepa’s EVOO
Throughout the four days of the fair, Oleoestepa’s stand served as a meeting point and a space for discovery for professionals seeking healthy, sustainable, and top-quality products.
Visitors had the opportunity to learn in depth about Oleoestepa’s different EVOO varieties, renowned for their balanced sensory profiles, freshness, and ability to elevate gastronomy to another level.
In addition, Oleoestepa’s commercial team shared with attendees the core values that define the brand: a firm commitment to sustainable production, respect for the natural environment, and the support of more than 7,500 olive-growing families who work tirelessly to achieve excellence in every harvest.
Guided Tastings: A Sensory Experience That Captivated the Asian Market
One of the main highlights of Oleoestepa’s presence at FOODEX JAPAN 2025 was the series of guided tastings, where attendees enjoyed a complete sensory experience.
Led by the brand’s team of experts, these tastings allowed visitors to discover the aromatic nuances, balance on the palate, and authenticity of a truly extraordinary EVOO.
The response was outstanding, further establishing Oleoestepa as a benchmark in the Asian market, which is increasingly focused on healthy eating and differentiated quality.
An Expanding Market for Premium EVOO
Oleoestepa’s participation in FOODEX JAPAN 2025 reinforces its internationalization strategy, particularly in markets such as Japan and the rest of Asia, where the consumption of high-quality extra virgin olive oil grows year after year.
This event has been key to establishing new business partnerships and strengthening relationships with distributors and importers who value Oleoestepa’s commitment to certified quality, sustainability, and innovation.
