Oleoestepa ends its successful participation in HIP 2025, the leading Horeca industry event

Oleoestepa concluded its participation in HIP – Horeca Professional Expo 2025 with highly positive results. During the three-day event, held from March 10 to 12 at IFEMA Madrid, Oleoestepa’s stand — located within the Landaluz area — became a key meeting point for professionals in the Horeca sector seeking to learn about and taste premium quality extra virgin olive oils.

Throughout the expo, Oleoestepa welcomed numerous business owners, chefs, distributors, and purchasing managers from the hospitality and restaurant industry. All of them had the opportunity to experience firsthand the unique qualities of our range of extra virgin olive oils, certified by the Estepa Designation of Origin — a symbol of quality, sustainability, and traceability in the olive oil sector.

There was consistent interest in learning about Oleoestepa’s production methods, quality standards, and environmental commitment, further consolidating its role as a leading supplier for the Horeca channel.

Guided tastings: a successful sensory experience

One of the most popular highlights of the stand was the guided tastings, where visitors were able to appreciate the organoleptic properties of Oleoestepa’s EVOO: its fresh aroma, balanced flavor, and character, which make it an essential ingredient in fine cuisine.

These tastings allowed visitors not only to assess product quality, but also to understand the dedication of our more than 7,500 olive-growing families, who work every day to produce a truly extraordinary oil.

HIP 2025: a space for networking and new opportunities

HIP 2025 gathered over 50,000 Horeca professionals, becoming the ideal setting to forge business alliances and share the latest trends in innovation, sustainability, and gastronomy.

For Oleoestepa, this edition was an overwhelming success — not only due to the number of visitors but also because of the quality of contacts and the growing interest from the Horeca sector in using top-quality extra virgin olive oils in their kitchens.

Commitment to excellence and sustainability

Oleoestepa’s presence at HIP 2025 reinforces its commitment to the Horeca sector, advocating for sustainable production, respect for the environment, and innovation in all stages of the process. Our participation at this fair reaffirms our mission: to bring the very best from the olive grove to hospitality professionals worldwide.